Martech News

account based marketing strategy
ABM

Agent3 Acquires Demand Generation Specialist, oneninefive

Agent3, the leading global end-to-end Account-Based Marketing (ABM) provider, has acquired leading demand generation specialist, oneninefive, to significantly enhance its ability …
prescriptive analysis
Predictive Analytics

PublicRelay Launches Industry-First Predictive Analytics Offering

PublicRelay, the leading communications analytics and advisory company, has launched an all-nPublicRelay Launches Industry-First Predictive Analytics Offeringew suite of predictive analytics that …
client engagement
Customer Engagement

Unifonic Launches Rebrand at LEAP 2022

Unifonic has unveiled its new brand at LEAP, the global technology event held in Riyadh 1-3 February. As Unifonic continues to develop …
customer service experience
Customer Experience, Service & Success

Alteryx Announces Leadership Changes to bolster GTM efforts

Alteryx, Inc. (NYSE: AYX), today announced leadership changes that bolster its go-to-market (GTM) efforts and further cement SaaS expertise across the …
digital asset management software
Digital Asset Management

CI Galaxy Launches Multi-Crypto ETF with Lowest Management Fee

CI Global Asset Management (“CI GAM”) announces the launch of CI Galaxy Multi-Crypto ETF, which is designed to capture the upside …
customer service experience
Customer Experience, Service & Success

Main Driver for Revenue Growth and CX – The Service Department

ServiceMax, Inc., a leader in asset-centric field service management, today released the results of joint research report with Worldwide Business …
public relations
PR

5WPR Annual Consumer Culture Report Reveals Top Purchases

5W Public Relations, one of the largest independently-owned PR firms in the U.S., has determined that Electronics and Technology ranks at …
social media marketing companies
Social Media Marketing & Monitoring

Pluribus Technologies Corp. Acquires Social5

Pluribus Technologies Corp. (TSXV: PLRB) (“Pluribus” or the “Company“), a growing acquiror of small, profitable software companies, today announced that, pursuant …
webinar conference
Events, Meetings & Webinars

Marketers see opportunity to optimize results in events

Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them …