Martech News
PR
PR Firm Weber Shandwick CGO Susan Howe Named President
Weber Shandwick, one of the world’s leading global communications and marketing solutions firms, today has named Susan Howe president, effective immediately. Howe …Customer Engagement
Spectrum enables Business Messages to Drive Customer Engagement
SPECTRM, the conversational marketing automation platform brands use to engage customers on the world’s most popular messaging channels, announced today it now integrates …CRM
ResponseCRM Integrates with WooCommerce
New plug-in provides broad access to many of ResponseCRM’s integrated merchant processors and payment gateways for businesses that use WooCommerce …Display & Programmatic Advertising
CUMULUS Partners with Progrrmatic Advertisement Platform, Adomni
CUMULUS MEDIA (NASDAQ: CMLS) announced today that it has executed an agreement with Adomni, a programmatic advertising platform with 460,000 out …Influencers
Influencers’ Impact on Consumer Purchase Decisions
As businesses adopt digital marketing strategies, social and influencer marketing have become more integral to their multichannel approach. Now influencers …Display & Programmatic Advertising
Scorpion Announces Partnership with Google’s Local Services Ad
Scorpion, a leading provider of technology and services dedicated to helping local businesses thrive, recently announced that they were the …Adtech
Adtech Company, Quantcast adds Seasoned CPO to its Board
Quantcast, a global advertising technology company, today announced the addition of Valerie Junger as the company’s Chief People Officer (CPO). Junger will …PR
Virtual Recognized for PR & Marketing Excellence
Virtual, Inc. today announced that it has won Platinum and Gold at the Hermes Creative Awards for its marketing communications and event campaigns. …Customer Engagement