Martech News

localized marketing
Guest Blogs

The Essential Steps in Tracking Localized Marketing ROI for Multi-Location Marketers

Are you a Multi-Location Marketers? Do you think it is essential to track local marketing ROI? SOCi has listed some …
experience management
Customer Experience, Service & Success

Customer Experience Company Genesys Named in the Gartner’s List

Genesys®, the global leader in cloud customer experience and contact center solutions, has been positioned by Gartner, Inc. as a Leader in the 2020 Magic …
crm software
CRM

CRM Platform HubSpot to Present at the RBC Technology Conference

HubSpot (NYSE: HUBS), a leading customer relationship management (CRM) platform, today announced that Brian Halligan, the Company’s Chief Executive Officer, and Kate Bueker, …
e business
Ecommerce

Ecommerce Platform Yotpo Elevated to BigCommerce Partner Status

Yotpo, one of the leading eCommerce marketing platforms, has been selected by BigCommerce (NASDAQ: BIGC) as an Elite Partner and …
marketing automation
Marketing Automation

iClick Acquires Marketing Automation Solution Provider CMRS

iClick Interactive Asia Group Limited (“iClick” or the “Company”) (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, announced …
Adtech

Adtech Company MediaMath Integrates Merkle’s Merkury ID

MediaMath, an acclaimed independent advertising technology company for brands and agencies, and Merkle, a leading technology-enabled, data-driven customer experience management (CXM) …
account based marketing
ABM

Demandbase Unveils Demandbase One, Next Generation ABM Platform

Demandbase, the leader in Account-Based Marketing (ABM), today launched Demandbase One—the only ABM solution that connects everything Sales and Marketing teams …
video advertising
Video Advertising

MediaPlatform Named in Forrester Tech Tide for Video Technologies

MediaPlatform was listed in two video technology categories that Forrester recommends companies continue to invest in in the newly published …
ecommerce website
Ecommerce

Ecommerce Giant Alibaba Generates $74.1B During Shopping Festival

Alibaba Group Holding Limited (NYSE: BABA; HKEx: 9988) today announced the 2020 11.11 Global Shopping Festival generated RMB498.2 billion (US$74.1 …