ON24 (NYSE: ONTF) today announced a new research portal within the Center for Marketing Transformation to help marketers accelerate their digital-first strategies and transform how they engage customers. The portal is available next week for all ON24 Webcast Elite customers, providing exclusive insights using the ON24 Digital Experience Platform. With the Center for Marketing Transformation, companies have access to best practices in creating compelling digital experiences and capturing the data they need to drive personalized customer interactions
“We’re helping companies across industries shift to digital-first engagement strategies with a combination of industry-leading insights and innovative technology,” said Cheri Keith, head of strategy and research at ON24. “The Center for Marketing Transformation gives marketers best practices to drive impactful marketing programs using the ON24 Digital Experience platform.
More than 2,000 companies use the ON24 Digital Experience Platform to engage their customers. Last year, organizations delivered over 200,000 digital experiences totaling 2.5 billion engagement minutes with customers and prospects. With unique insights into these digital experiences across different industries, ON24 provides research for customers to get the most out of their marketing efforts.
The portal will provide marketers the following insights to keep up with the latest digital marketing strategies and tactics to engage audiences:
- Quarterly benchmark reports on the digital experiences that are driving deeper customer engagement, including specific vertical industries such as life sciences and manufacturing
- Analysis of the current trends in digital marketing, from artificial intelligence to the newest technology and approaches, that are transforming marketing and sales execution
- Playbooks for leveraging data and analytics to create compelling and personalized digital engagement and content experiences