In order to help businesses, develop marketing plans that take fully utilize even non-traditional avenues of growth, online marketing agency fishbat explains the benefit of ephemeral content in marketing.
When it comes to promoting a brand or business, most people’s thoughts immediately go to traditional options like ads on Google or posts on Facebook. However, ephemeral marketing serves a key role in any comprehensive marketing plan – even if time-limited advertising seems counterintuitive.
Here are just a few reasons why ephemeral content can provide value to company’s chasing growth.
FOMO (Fear of Missing Out). Part of the reason why sales and limited product releases are so effective is that they convince customers to take immediate action. With the knowledge that the deal or product won’t be around indefinitely, more users are motivated to take action rather than hold off for another day. Consumers that follow a company on services like Snapchat have already demonstrated that they have an interest in a brand – and even targeted marketing toward new customers is generally being viewed by people who have at least some sort of interest in the niche. Just as sales are fleeting, ephemeral content that is designed to be engaging and entertaining may convince customers to keep a closer eye on the brand moving forward.
Low Cost of Entry. With traditional advertising that will be recycled for the foreseeable future, there is a lot of time, effort, and money being contributed towards advertising to ensure it continues to provide conversions. With the mobile-centric design of ephemeral content, providing entertainment and drumming up excitement for a brand can be as simple as a marketer with a cell phone. That’s not to say that ephemeral content shouldn’t be high quality, but it’s possible to stretch a marketing budget a long way with the knowledge that an advertisement will be around for a matter of hours or days rather than weeks or months.
High User Engagement. As social media has become more and more prominent, it has become exceedingly clear that visual content is the way of the future. Ephemeral marketing services like Snapchat offer a number of ways that allow users to engage with a brand in methods that just aren’t possible with more traditional advertising avenues. Many companies are taking advantage of filters in addition to traditional advertising through company snaps, and a little bit of time designing content to be re-used by customers can allow a brand’s fans to do a lot of marketing for them. A combination of marketing content that provides value to the consumer, and aspects like FOMO discussed above make it easy to increase conversions with minimal investment of time and money.
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.