Optus has announced a partnership with Metigy, an AI-driven social media management, strategy and support solutions platform designed for small businesses.
Optus’ 435,000 SMB customers can now access Metigy’s automated social media marketing programs, which uses predictive technology to guide marketing decisions. Metigy’s digital strategy solution delivers insights, ideas and recommendations for businesses which wish to realise the benefits of social engagement with their customers and potential customers.
Metigy’s partnership with Optus means Optus customers can expect preferential pricing and product functionality.
- Sign up to Which-50’s Digital Marketing Newsletter
“Aside from the commercial opportunity this partnership represents, Metigy is very pleased to be working with such an innovative partner. Many large organisations talk about being innovative and working with startups to foster innovation, but Optus follows through,” said CEO and Co-Founder of Metigy, David Fairfull.
“Optus has demonstrated its commitment not only to driving innovation, but to supporting SMBs by partnering with us to make this a reality.”
Matthew Ball, VP of small medium businesses at Optus, said, “Technology offers SMBs insights and saves them time, providing an advantage against competitors. However, we know many SMBs struggle to implement solutions for a variety of reasons, including cost, fear of change and simply being overwhelmed by what is on offer.”
“Metigy provides the SMBs with a cost-effective, simple way to use data to create connections with customers and potentials customers,” Ball said.
Last year, Metigy was named a finalist in Optus SMB’s inaugural Innovation Challenge, an Optus-led competition calling for technology solutions which can help SMB to grow digitally.
Metigy’s approach delivers insights rather than expect users to review the data, then suggests real-time, actionable recommendations with clear explanations of the opportunity and forecasted benefit.