Our Town America announced it has appointed Mile Marker Agency’s Generate as their exclusive media monetization agency to manage all national brand placements within the Our Town America New Mover Program. Effective immediately, Generate will oversee all current national business. Beginning with insertions scheduled for October 2025 and beyond, all new purchase orders will be routed through Mile Marker/Generate.
In 2025, millions of Americans are on the move, creating one of the largest high-intent audiences for brands. Centralizing national placements under Generate, paired with a new real-time portal, brings enterprise-grade transparency and speed to insert media operations.
National Placements Portal
To support the transition, Our Town America will launch a National Placements Portal in Q4 2025. Built to streamline communications and standardize workflows for agencies and advertisers.
“After successfully managing national relationships for years, partnering with Mile Marker/Generate allows us to scale the program while elevating the experience for our agency and brand partners,” said Michael Plummer, President/CEO, Our Town America. “The new portal delivers the transparency and operational efficiency our ecosystem expects as we look ahead to 2026.”
“We’re honored to support Our Town America’s national program,” said Sandra Roscoe, Managing Director, Generate. “With Generate, partners gain a single point of entry for submissions, standardized processes, and a live window into each step, from PO intake and BOL tracking to invoicing, so campaigns move faster with fewer back-and-forth.”
Our Town America remains committed to expanding the reach and value of its New Mover Program, giving advertisers multiple ways to connect with households at pivotal, decision-rich moments.
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