Content Marketing

Partier, Starting a Full Scale Global Marketing in Third Quarter

R&S has announced that they will be starting a global influencer marketing of Partier in 3rd Quarter of 2021
content strategy

R&S, a brand that creates innovation out of existing products based on ideas and feedback, has announced that they will be starting a global influencer marketing. The PARTIER bluetooth speakers are currently available on Amazon US, and will expand to Japan, Canada, and more countries in the future.

PARTIER is a bluetooth speaker combined with a 2-axis moving head light, which is the type of lights used at concert halls or performance halls. The ‘Party-1004’ has 4 different USB light modules: the Disco Mirror Ball, Therapy Mood Light, Fire Wood Light, and Star Mood Light, so that you can light up your music.

The PARTIER robot joints move according to real time audio input. The Disco Mirror Ball’s dynamic dancing creates a club-like atmosphere. Normally, robots make noise when moving, but PARTIER’s robot arm incorporates a BLDC motor making it very quiet, so that it does not interfere with the sound quality of the speaker. The arm moves 135 degrees vertically and 270 degrees horizontally.

Especially fitting for vibrant party settings, the ‘Disco Mirror Ball’ shows off movements that are in sync with the music. The ‘Fire Wood Light’ allows you to enjoy a peaceful campfire without the risk of actual fire. The ‘Therapy Mood Light’ helps you relax and calm down, and relieve stress. Last, there is the ‘Star Mood Light’, which creates a starry night on your ceiling, just like staring into outer space. As everyone is stressed from the COVID-19 pandemic, this product has marketable value in that it has mood lights that can help relieve some of the stress, and that you can choose what kind of atmosphere you want with the various mood lights.

For the rest of this year, PARTIER will continue marketing in a way that best appeals to the global society, and will also continue expanding the market and strengthening the brand through marketing. One of the strongest marketing tactics they have in store is working with Youtube influencers to strengthen their brand and create content marketing for PARTIER. It is estimated that working with various influencers will have a positive effect on becoming stronger as a brand.

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