Marketing Analytics, Performance & Attribution

Performance Marketing Agency Tinuiti Promotes Diana DiGuido

DiGuido will continue to transform and grow Tinuiti’s Client Strategy department to improve connectivity across all channels
marketing analytics

Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, announced today that Diana DiGuido was promoted to serve as the new executive vice president of Client Strategy. DiGuido has spent the last year scaling and evolving Tinuiti’s Client Strategy department into a fully-formed integrated strategy and services team built upon a new, robust and scalable structure.

“I am extremely excited about the strategic impact that we have been able to achieve in a short amount of time based on our new approach to connectivity, integration and insights,” said Diana DiGuido, executive vice president of Client Strategy. “We are thrilled to be able to partner with such great brands and clients to transform their business and look forward to the continued success we will accomplish together.”

DiGuido joined Tinuiti in 2019, bringing 15 plus years of agency experience to her new role where she immediately made an impact. She has partnered with brands such as Nike, Converse, MoneyGram, Brooks Brothers, e.l.f., Verizon, 8×8, and AAA to help develop and implement their marketing strategies. In just one year, DiGuido has established a ‘Planning and Platform’ team within Client Strategy, including a wholly new approach to Audiences while partnering with the leadership team to improve communication and representation across multiple levels and channels.

“Diana has become the ‘trusted advisor’ to many of our clients, but she doesn’t stop there. She is training and inspiring, not just her own teams, with her approach to the fine art of client management,” said Craig Atkinson, chief client officer of Tinuiti. “DiGuido’s ability to partner with clients and her genuine feel for strategy made her a clear choice to lead the evolution of client services at Tinuiti.”

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