PlaceIQ, the company building a new model of consumer behavior with location data and insights, today announced the company has won two Ad-to-Action Awards for the top Location Intelligence Platform, and Attribution and Analytics categories. This is the second year in a row PlaceIQ has won these two awards focused on recognizing companies who demonstrate excellence in delivering solutions focused on local commerce.
PlaceIQ’s Landmark Visits and Consumers datasets were the winners of the Location Intelligence category, which highlights technologies that help brands, agencies and media companies analyze, and take action, based on insights.
“LandMark allows brands to take the wheel and use PlaceIQ’s proprietary data in their own way to understand new and critical aspects of the consumer journey,” said Duncan McCall, CEO & Co-Founder, PlaceIQ. “LandMark Visits and LandMark Consumer can be utilized by any brands or business enterprises that need to grasp comprehensive visitation associated with brick and mortar places, or that need to understand the real-world movement patterns of devices for in-depth consumer insight.”
The Ad-to-Action Awards, produced by the Local Search Association (LSA) is a premier event celebrating innovation in location-based media and marketing. The program brings together thought leaders from media agencies, brands and technology to judge entries on innovation, ability to influence and impact consumer actions, ROI potential, ease of implementation and several other criteria. Winners were announced on February 26 at the LSA19 Conference in Dana Point, CA.
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions by marketers, analysts and publishers through powerful, location-based consumer insights, real-world measurement, and attribution. With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI and applying insights that drive intelligent marketing and successful business outcomes. The company is headquartered in New York City and has offices in Palo Alto, Chicago, and Detroit.