Dataïads – tech start-up specialising in the post-click experience – is entering the UK market and launching its proprietary post-click experience technology. After 15 years in the UK and Ireland market (including almost 10 years with Google in Dublin), Lucie Feltracco joins Dataïads as UK Client Partner and will be responsible for developing its client portfolio.
“The UK has a very advanced e-commerce market, more than double ours in terms of turnover. It seems obvious that there will be a strong demand for digital campaign optimisation solutions in the country. Our post-click experience technology helps e-merchants to optimise their marketing campaigns and use new, more ethical technologies that are less invasive for Internet users” explains Raphaël Grandemange, CEO and co-founder of Dataïads.
Post-Click Experience Technology – a key innovation in e-shopping
Post-click experience technology arose from a simple observation: Google Shopping represents a growing share of paid search investments (up to 80% for some advertisers). Brands allocate massive budgets to this to send Internet users straight to the products pages out of their extensive catalogues. Though great for on-site navigation, the product page is not designed as a landing page for acquisition campaigns, resulting in an average bounce rate of 80% on these pages.
This new Google Shopping Ads technology optimises digital campaign performance by up to 15%. Dataïads’ post-click experience increases ROAS (Return On Ads Spend) by personalising the inbound customer experience. Bringing an ultra-relevant user experience decreases the bounce rate and CPC (cost per click), as well as increases conversion rates and the average basket, all the while offering optimal loading time.
Continued growth in France and internationally
Post-click experience technology answers to a real-world problem in e-commerce and will be the go-to solution for media/acquisition/search managers and digital and marketing directors. In just three months, more than ten major French e-tailers from different sectors (retail, fashion, beauty, luxury, brand manufacturer, etc.) have taken up this solution: Galeries Lafayette, Vestiaire Collective, L’Occitane, Conforama, Welcome Office (Groupe Raja), L’Olympique de Marseille, Celio, Groupe SEB, etc.
In order to continue this trend in the UK, Lucie Feltracco, UK Client Partner, will be responsible for developing and managing Dataïads’ UK clients. Her 15 years’ experience at the Nielsen Group and Google (Ireland) have given her a solid background in the sector. To showcase its technology, the Dataïads team will be at the eCommerce Expo on 28th and 29th September in London meeting with European partners and prospective clients.
Currently recruiting Sales and Media Scientists who will combine data engineering and media skills, the start-up aims to deploy its technology in other key European markets and in the United States.