- Startup selected to pitch and exhibit as part of TechCrunch Disrupt’s Startup Battlefield 200 2025
- New automated database reduces time spent researching and tracking awards and events
- Developed by PR professionals, the platform applies vertical AI to automatically track and update deadlines, minimizing deadline anxiety and the time required for bespoke database building
- PRVIEW removes the need for maintaining multiple spreadsheets, helping teams stay on top of submissions with less effort
AI is reshaping public relations, creating new responsibilities and opportunities. PRVIEW, launching this week at TechCrunch Disrupt 25, was built to help professionals harness automation where it counts, by reducing administrative work and deadline anxiety while freeing teams to focus on strategy and storytelling. Opening for beta users this week is the PRVIEW MVP, an Events and Awards Management platform, which puts AI to work automating the labor-intensive process of researching new awards and speaking opportunities, updating dates for known options annually, and helping marketing and PR teams manage and streamline this submission workflow. By bringing AI automation to the time-consuming task of consistent manual research and tracking, PRVIEW gives agencies, in-house marketing teams, and consulting professionals valuable hours back weekly, allowing them to focus more time on strategy, storytelling, and measurable results.
“AI, generative engine optimization, and the expanding media landscape are giving PR pros more work, not less. The industry desperately needs tech tools that truly improve productivity and automate routine tasks,” said Lisa Ann Pinkerton, CEO and co-founder of PRVIEW. “We started with events and awards because too many of us across industries are all building and maintaining our own databases of opportunities. Yet, no tech tool has attempted to solve this glaring problem. Thousands of professionals worldwide are suffering from the same administrative burden and hemorrhaging valuable hours of work that, until now, were not automated.”
Built by PR and AI technology industry veterans, PRVIEW replaces spreadsheets and static databases with real-time, AI-powered automation. The system monitors thousands of awards and events across over 80 industries and automatically updates submission deadlines, organizes workflows, and alerts users to new opportunities. It also provides live progress tracking, win-rate analytics, and client-specific workspaces that keep every campaign organized from start to finish.
PRVIEW features include:
- Awards & Speaking Database: Access to thousands of curated opportunities across sectors such as technology, consumer products, finance, retail, entertainment, healthcare, wellness, and sustainability, with automated deadline tracking and the ability to upload custom opportunity lists
- Deadline Radar: Real-time database monitoring and alerts to help users stay organized and ahead of deadlines
- Client Workspaces: Centralized dashboards that show every shortlisted event and track submissions from start to finish, without the need for separate client decks
- Smart Analytics: Win/loss reporting that identifies which clients, teams, and tactics generate the highest success rates for data-driven program optimization
- Task Management: Automated workflows with customizable templates that guide teams from initial submission through event day execution
The company’s founding team combines decades of experience in communications and technology. CEO Lisa Ann Pinkerton has spent over 16 years helping emerging technology startups build brand awareness to scale as founder of the award-winning PR firm Technica Communications. CTO Julien Adler brings nearly three decades of enterprise and AI software development experience from Fortune 500 companies and government clients.
“Every PR professional knows the pain of chasing changing deadlines across countless spreadsheets,” said Julien Adler, CTO and co-founder of PRVIEW. “Our MVP is designed to take that off their plate. It’s not flashy AI, it’s practical automation built to make one core workflow smarter and easier.”
PRVIEW opens its platform this week under beta. The company will select 50 Founding Beta Partners from the initial pool of Beta users to receive exclusive lifetime discounted pricing and direct input into the product roadmap. These Founding Partners will help shape how AI transforms the business of PR, providing critical feedback as PRVIEW prepares for its full public launch in 2026. Beta discounted pricing for PRVIEW is currently being offered to all users.
PRVIEW was awarded a spot in the TechCrunch Startup Battlefield 200. The startup is showcasing its technology to a global audience of investors, media, and industry leaders at Disrupt 2025 (Booth B30).
For more information or to request a demo, visit prview.ai.
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