Sales Automation, Enablement & Intelligence

Robin Bordoli Joins AdRoll Group as President of RollWorks

Bordoli Brings Expertise in Marketing Technology and B2B Strategy to RollWorks B2B Business Unit
logo Former Marketo Executive Robin Bordoli Joins AdRoll Group as President of RollWorks

RollWorks, a division of AdRoll Group, today announced that former Marketo executive Robin Bordoli will become president of the division beginning today. Bordoli joins RollWorks with over 10 years of executive-level leadership and B2B marketing and Software-as-a-Service (SaaS) expertise.

As president, Bordoli will be responsible for the overall strategic direction of RollWorks and driving sales and product development goals for the account-based platform. CEO of AdRoll Group, Toby Gabriner, has served as acting RollWorks president since early 2018. He will continue in his role as CEO, focusing on maintaining momentum within the RollWorks and AdRoll business units, identifying new trends in the constantly evolving B2B and B2C marketing industries, and continuing to meet each customer’s unique needs through AdRoll Group’s data-driven marketing technology.

“I am delighted to be joining RollWorks and working with the talented team Toby has assembled and grown over the past year,” said Bordoli. “RollWorks has the opportunity to lead the account-based marketing category by helping customers identify and engage the accounts that matter most to them. RollWorks builds on AdRoll Group’s proven technology, machine learning, and intent data capabilities to give ambitious marketers a platform to increase revenue for their sales teams. Following the recent Growlabs acquisition, I see opportunity to build on this momentum and strengthen RollWorks’ B2B offering with Growlabs’ powerful data asset to position the business unit for continued growth.”

Before joining RollWorks, Bordoli served as the CEO of Figure Eight (previously CrowdFlower), a human-in-the-loop machine learning and artificial intelligence firm based out of San Francisco. There, he successfully raised $30 million in new investment capital, transformed the business model to become a SaaS provider, and grew the company’s customer base fivefold.

Bordoli also brings experience as general manager and vice president at Marketo, where he launched Marketo’s first business unit and expanded the company’s addressable market beyond B2B to B2C. Prior to Marketo, he held leadership positions at Jive Software and Yahoo.

“We are very excited to welcome Robin to the AdRoll Group family as president of RollWorks,” said Toby Gabriner, CEO of AdRoll Group. “As B2B companies continue to see value in account-based strategies, we see massive market opportunity to grow the RollWorks business unit. Robin brings experience and leadership in B2B marketing that will be critical to the continued success of RollWorks, and I’m confident with Robin at the helm he will bring the division to new heights.”

About AdRoll Group

AdRoll Group has been on a mission to accelerate growth for companies, big and small, since 2007. Our technology powers a suite of data-driven marketing and advertising solutions, AdRoll – for ambitious commerce companies and RollWorks – for ambitious B2B companies. AdRoll Group has empowered over 37,000 AdRoll and RollWorks customers worldwide to understand, attract and engage buyers, driving growth for their businesses.

AdRoll Group is a privately-held company headquartered in San Francisco, CA. AdRoll Group’s solutions honor the best practices for data use and privacy of leading associations including the Network Advertising Initiative (NAI) and the Digital Advertising Alliance’s (DAA) App Choices programs. Learn more about AdRoll Group at

About RollWorks, a division of AdRoll Group

RollWorks, a division of AdRoll Group, offers ambitious B2B companies an account-based platform to confidently grow revenue and measure the impact of marketing campaigns. Powered by proprietary data and AI, RollWorks’ solutions address the needs of account-based organizations—from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. Take the lead and visit

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