Sendoso, the leading Sending Platform (SP) for sending anything and personalizing at scale, has today announced Daniel Frohnen will be joining the executive team as Chief Marketing Officer. Sendoso has also brought on two additional leadership hires including Brian Jambor as Head of Partnerships and Kim Adamski as Head of Design. These strategic hires come on the heels of exponential growth as Sendoso has seen triple-digit YoY customer growth and 893% user growth since the beginning of 2018.
“Dan is joining the team at an exciting inflection point amid our incredible growth,” said Kris Rudeegraap, CEO of Sendoso. “His track record of success, exemplary vision, and marketing prowess will be crucial as we continue to grow, expand, and push the boundaries of Sendoso.”
Frohnen joins the team with more than fifteen years of sales and marketing experience from previously working as the Vice President of Global Demand Generation and Sales Development at Apptus and most recently the Executive Vice President of Marketing at Skedulo, where he drove two consecutive years of triple-digit growth and played a key role in the company’s $28M in Series B funding. Frohnen was previously a Sendoso customer and has a deep understanding of the value the platform provides.
“Very rarely do companies achieve this level of momentum so early on. Sendoso has become synonymous with the Sending Platform category, with so many wonderful customers showcasing how powerful and critical sending is to modern marketing, sales, and customer success organizations,” Frohnen said. “I look forward to working with our customers, partners, and teams as we continue to define and lead this category.”
Frohnen has used the Sendoso platform in the past and has a deep understanding of the value the platform provides. As a marketing technologist, he says it’s incumbent for businesses to look outside digital channels in an increasingly cluttered world.
Frohnen will be focused on growing the Sendoso brand and operationalizing go-to-market activities to help drive the company’s growth in a meaningful way. The comes as Sendoso continues to see strong momentum in the market, including recently being named a leader in account-based execution on the B2B software review platform G2 and ranked No. 1 in satisfaction for the category.