Snaps, the leader in conversational marketing technology, recently partnered with E. & J. Gallo Winery to provide the brand with new-to-market solutions that efficiently yielded valuable consumer insights, delivering an immediate impact on business operations.
Gallo identified a need to communicate with their consumers to drive awareness of their extensive Rosé catalog, while enhancing their service model to provide personalized assistance in identifying the best product based on individual preferences. Additionally, they sought to gather consumer insights to predict which products would be most popular in the coming season. Gallo’s digital team worked closely with Snaps’ conversational AI tools to conceive and build an AI-powered “Rosé Your Way” chatbot to effectively communicate with this pivotal audience.
By leveraging Snaps’ solutions, Gallo was able to cost-effectively acquire consumer insights that helped predict which SKUs were trending as most popular; valuable information that the brand was able to use to help bolster their portfolio visibility within retailers. The program also helped Gallo build a direct channel to engage its audience, empowering the brand to re-message consumers at any time with new offerings and content in a micro-targeted, highly personalized approach.
According to Stephanie Gallo, Chief Marketing Officer, “Gallo is excited to leverage this type of innovative, consumer-engaging experience. It gives us the opportunity to engage one on one with our consumers and to offer a utility for them in their purchase decision. We’re also able to use the insights we collect to further optimize our shopper marketing initiatives.”
The success of Gallo’s AI-powered campaign are reflective of an overall trend amongst CPG brands that are recognizing the vast opportunities that conversational marketing technology offer. Christian Brucculeri, CEO of Snaps explains, “There are over 3 billion users across iMessage, Facebook Messenger and WhatsApp alone. Engaging consumers in messaging has become critical for businesses that aim to stay relevant as we all continue our shift to mobile. We’re thrilled to see Gallo leveraging this technology in the way it’s intended – to create personal 1:1 relationships with customers that scale.” By leveraging conversational tools, businesses can enhance many corporate initiatives including strengthening consumer relationships, driving brand awareness, conducting trial through shopper marketing initiatives, and quickly gather critical consumer insights and feedback.
In only the past year, Snaps has partnered with leading CPG brands including Nioxin, Clairol, Wella, and several other consumer-packaged goods companies to build consumer-focused campaigns. These brands are deploying engaging experiences on Facebook Messenger, brand-owned websites, iMessage and SMS. While they are also seeing consumers engage online, some brands are driving engagement for consumers who are shopping in-store through in-aisle prompts and messaging.
For more insights into E. & J. Gallo Winery’s transformative partnership with Snaps, read the case study here.
About Snaps
Snaps is changing the way brands build relationships with consumers through conversation. Global brands like Nike Jordan, Marriott Rewards, Live Nation, VICE and more leverage the Snaps Conversational Marketing Platform to acquire new customers, increase lifetime value and improve customer experience by leveraging messaging as a channel. Snaps is an Inc. 5000 Fastest Growing Company, one of the few companies listed in Facebook Messenger’s Partner Directory, a designated ‘Leader’ in Conversational Marketing by Opus Research and covered by Forrester Research and Gartner / L2 on conversational marketing. For more information, visit snaps.io.
Contact: Avetis Ghazaryan, avetis@snaps.io, 646-669-7149
SOURCE Snaps Media, Inc.
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