Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced today that it has merged with VS Networks, a leader in cutting-edge digital and interactive signage, headquartered in Chicago, Ill. With the merger, the Company now powers more than 50,000 screens worldwide with robust back-end tools that help retailers drive in-store sales and create engaging customer experiences.
VS Networks’ interactive sales tools enable customers to actively engage with brands at the point of sale. The platform includes enhanced product catalogs, product selectors, parts finders, and branch or distributor-specific pricing. Brand-based apps in the platform also provide dynamic and interactive video content and programming for dozens of well-known brands.
With the VS Networks platform, complex digital signage networks are easily managed via powerful cloud-based tools. Customers can utilize the platform to broadcast brand messages across an already-established network of retail environments, with tracking and detailed monthly reporting.
“Giving customers the information they need at the point of sale is crucial to driving in-store sales in any retail environment,” said Dax Brady-Sheehan, Spectrio CEO. “With the VS Networks technology, we’re able to provide even more flexibility for our digital signage and interactive kiosk clients, by adding dynamic sales enablement tools, scalable management capabilities, and a vast library of brand content.”
Over the past year, Spectrio has focused on building interactive technology into its digital solutions, expanding its capabilities from simple passive digital signage applications to active and engaging experiences for users.
“Throughout our history, we have always been committed to improving sales and on-premise communication for our clients,” said John Weinlader, VS Networks Co-Founder. “With Spectrio, we are excited to offer a new variety of services so we can provide even more value for our clients.”
Spectrio serves clients from local businesses to large brands, seamlessly unifying online marketing experiences and in-person brand experiences with content and technology. Spectrio’s in-store marketing technologies include Digital Signage, Interactive Kiosks, and Wi-Fi Marketing, as well as In-Store Music and Marketing, On-Hold Marketing, and Scent Marketing – all designed to drive consumer behavior.