Leading video advertising and monetization platform promotes former senior product director to drive integrated global marketing strategy
SpotX, the leading video advertising and monetization platform, today announced that Kevin Hunt has been appointed senior vice president, global marketing to lead the company’s marketing strategy around the globe. Hunt has been with SpotX for seven years in the company’s product department where he most recently served as senior director of product management, driving innovation through technical implementations, in-market research, and growing a team of expert product managers to build world-class digital video advertising products.
“Kevin’s expertise in building, retaining, and empowering high-performance teams at SpotX will serve as ample experience for taking the global marketing strategy to the next level,” said Mike Shehan, co-founder and CEO of SpotX. “Kevin’s deep roots with our product make him uniquely qualified for this new position, and his steadfast focus on aligning Global Marketing with both Product and Sales will definitely play a key role in our ability to help clients with all their video advertising needs.”
An alumni of The University of Nebraska–Lincoln, Hunt is based in SpotX’s San Francisco office which he and the company’s senior vice president of platform, Mike Laband, helped start in 2013. Hunt joins SpotX’s marketing team at a time of rapid growth and will oversee the company’s entire global marketing function, including its online and offline marketing efforts, event strategy, PR, and brand development.
“SpotX has led the ad tech industry with best-in-class technology and services for the global media industry. I’m also proud of the trust we’ve built in our customer service.. We have amazing stories to tell about how we’re transforming the intersection of TV and digital video,” said Kevin Hunt, senior vice president, global marketing at SpotX. “I’m thrilled to join such a talented team and look forward to continuing to evolve how SpotX shows up in the world.”
Hunt will take the stage alongside several industry leaders at SpotX’s upcoming Connect event during Advertising Week on October 3rd in New York City where he’ll discuss the gap being bridged between digital video and linear TV.
SpotX is the leading global video advertising platform that enables media owners and publishers to monetize premium content across desktop, mobile and connected TV devices. As a modern ad server with programmatic infrastructure, data enablement, and monetization solutions for OTT, outstream, and addressable TV, SpotX gives media owners and publishers the control, transparency, and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. SpotX also provides advertisers with a direct pipeline to premium supply and innovative solutions for optimizing media efficiency, reach, and audience targeting. With best-in-class technology purpose-built for video, SpotX’s holistic, brand-safe solution is employed by some of the largest media owners and publishers in the world including fuboTV, Microsoft Casual Games, Newsy, Samba TV, Sling TV, Vudu and partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more.
Headquartered in Denver, SpotX has nearly 600 employees in 24 offices worldwide including Amsterdam, Hamburg, London, Los Angeles, Milan, New York, Paris, San Francisco, Singapore, Stockholm, Sydney, and Tokyo. In October 2017, RTL Group completed its 100% acquisition of SpotX which is currently combining its business with smartclip, a sister company. Learn more at www.spotx.tv and follow @SpotX on Twitter and LinkedIn.
Tammy Blythe Goodman
Related Links spotxchange.com
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