Digital Marketing

Stayntouch & D-EDGE to Optimize Global Distribution for Hotels

online marketing

The integration combines the leading European Central Reservation System with the industry’s most flexible, intuitive Property Management System

Stayntouch, a global leader in cloud hotel property management systems (PMS) and guest-centric technology, today announced that its flagship cloud PMS platform now integrates with D-EDGE central reservation system (CRS), the leading hotel distribution technology provider in Europe. This partnership comes after the completion of a successful pilot program with the Crystal Hotel St. Moritz, a luxury boutique hotel located in the Swiss Alps, and will add to Stayntouch’s growing library of 1100+ integrations.

D-EDGE delivers a 360° suite of solutions designed to optimize a hotel’s online distribution strategy: from a CRS (Central Reservation System) platform to revenue management Data Intelligence tools, not to mention Digital Media marketing, Website development, and an integrated CDM (Central Data Management) solution. Stayntouch’s integration with D-EDGE seamlessly delivers information on inventory, availability, restrictions, and rates, while also being able to accept reservations from various booking channels. D-EDGE CRS offers Stayntouch customers an integrated, ‘a la carte’ family of platforms, including:

  • A robust and highly connected channel manager, rated as the most intuitive and easy-to-use platform by its over 20,000+ users;
  • A powerful and user-friendly central inventory that lets hotels manage all rates and inventory from a single location;
  • A fully-integrated booking engine to maximize direct conversions; and
  • A unique payment automation system that automatically validates credit cards used in OTA bookings while immediately notifying the PMS.

Léa Vernet, Director, Partnership & Business Development commented, “We are excited to be embarking on this partnership with Stayntouch. Not only will our 17,000-property customer base have the option to integrate with a leading guest-centric PMS, but we are delighted that Stayntouch customers will be able to optimize their distribution strategies through our platform.”

Michael Heflin, the Chief Revenue Officer at Stayntouch, added, “This new partnership with D-EDGE deepens and accelerates our continuing expansion into the European market. Both companies embrace a philosophy of empowering hotels with solutions that are powerful, infinitely scalable, and easy-to-use. Our customers will benefit from a CRS solution that compliments Stayntouch’s emphasis on seamless interconnectivity and mobile accessibility.”

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