Tatari, a leading platform for buying and measuring advertising across convergent TV (linear, streaming and online video) introduced its AI-Enabled Planning Engine. This groundbreaking tool enables advertisers to create media plans...
In the dynamic landscape of brand marketing, one strategy stands out for its effectiveness and authenticity: integrating brands into the very fabric of the community. This approach creates lasting relationships...
Upwave, the leading analytics platform for brand advertising, announces today that Josh Chasin has joined its advisor program. This strategic addition marks a continued step in Upwave’s ongoing mission to...
Discover strategies to enhance loyalty without heavy discounting.
Blis announced today the rollout of its new patent-pending omnichannel measurement solution, Smart Holdout Groups. Developed to address the complexities in today’s traditional campaign measurement, Smart Holdout Groups represents the...
VideoAmp, a leading media measurement company revolutionizing advertising, announced an industry-first strategic collaboration with Snap Inc. The social technology platform will integrate its first-party data, video, and augmented reality (AR) inventory...
BlueConic, a leading customer data platform (CDP), today announced the acquisition of Jebbit, a leading first-party data-capture and experience-creation software for marketers. This strategic combination results in the creation of...
Nielsen, the global leader in audience measurement, data and analytics, announced that Akhil Parekh will join Nielsen as its Chief Solutions Officer of Digital Product. In this newly created role, Akhil will...
Real Juice Media (RJM) announces the launch of its audience-curated lifestyle personas, developed in partnership with LoopMe’s AMP Audience & Measurement Platform. RJM’s personas reflect women-led lifestyles, offering brands proprietary...
Definitive Healthcare, a leader in healthcare commercial intelligence, announced the launch of a redesigned mobile app for its popular View Suite platform. The new DH View Suite mobile app provides...
