Viant Technology Inc. (NASDAQ: DSP), the leading people-based advertising technology company, today will host its inaugural event, Viant Innovation ‘23, where the company will provide a look into its digital advertising vision—Autonomous...
Due to the advanced targeting capabilities of CTV, advertisers can now get more granular in how they pair their ads with the precise contextual indicators within individual episodes. A new...
OUTFRONT Media Inc. (NYSE: OUT) and Bell Media announced today that they have entered into an agreement to sell the Canadian business of OUTFRONT Media to Bell Media, a wholly-owned subsidiary...
Responding to increasing concerns by small and mid-size business owners on how to prepare for future uncertainties as they seek to navigate today’s murky economic environment, Buckingham Advisors, an Ohio-based independent financial...
Table of Contents 1. The Power of APIs in Ad Tech 2. Business Intelligence for Informed Decision Making 3. APIs in the Financial Services Ecosystem Conclusion In the fast-evolving world...
Ansira Partners, Inc. (“Ansira”), an independent global marketing services and solutions company with proprietary channel, website, and advertising technology, today announced its new integration with Google Merchant Center to help automotive dealers simplify...
Instacart (Nasdaq: CART), the leading grocery technology company in North America, and The Trade Desk (Nasdaq: TTD), a global advertising technology leader, today announced a new partnership to help select CPG advertisers enrich...
In response to the ever-increasing demand for targeted deals in the face of mounting inflation concerns, ShopLiftr is empowering retailers to capitalize on the enduring strength of retail promotions via an innovative...
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has launched an SSP Standardization Initiative to drive practices and capabilities that will increase advertiser ROI and...
LiveRamp (NYSE: RAMP), the leading data collaboration platform, and Yahoo today announced an expanded partnership to scale addressability and enhance reach and interoperability within the advertising ecosystem. With this partnership,...
