VideoAmp, a leading media measurement company transforming advertising, has officially entered the audit phase with the Media Rating Council (MRC). This significant step underscores VideoAmp’s unwavering commitment to transparency, data...
Primis, the leading discovery platform, announced that it’s expanding its partnership with HUMAN Security , a leading cybersecurity company committed to safeguarding every step of the customer’s online journey by...
New research from CreativeX, the technology company powering creative decision-making with data for brands like Diageo, Bayer, and Nestlé, demonstrates the financial opportunity of optimizing creative in an AI-driven advertising...
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has announced findings from a newly released study titled The Shoppable TV Report: 2025 and Beyond, its...
Shirofune, the leading platform for digital advertising automation, is proud to announce its membership in the American Association of Advertising Agencies (4As), further solidifying its dedication to empowering the advertising community....
Narrative I/O, the leader in data collaboration, is proud to announce a new partnership with Yahoo DSP. This innovative addition to Narrative’s platform enables advertisers to activate their own first-party data...
Jeannine, please provide an overview of Kargo’s Multicultural Content Amplifier (MCA) program and its primary objectives. Kargo’s Multicultural Content Amplifier (MCA) supports diverse content owners. It is one of the...
