Research commissioned by TELUS Digital Experience (TELUS Digital), a leading global technology company deploying exceptional customer experiences, reveals that enterprise leaders have reached a pivotal juncture in their generative AI...
It’s no longer a question of if but when to integrate sales automation software with your CRM in today’s competitive B2B landscape. Businesses face the challenge of navigating complex sales...
TABLE OF CONTENTS Introduction 1. Key Components and Functionalities of Marketing Automation 1.1. Integrating CRM Systems 1.2. Automation in Email Campaigning 1.3. Nurturing Leads 1.4. Personalized Content 2. Steps to...
Table of Contents1. What is Attribution Modeling? A Quick Overview2. Single-Touch Attribution: Simple but Limited2.1 Pros of Single-Touch Attribution2.2 Cons of Single-Touch Attribution3. Multi-Touch Attribution: Capturing Complex B2B Journeys3.1 Pros...
Table of Contents1. Key Benefits of Location-Based Marketing for B2B2. Effective Location-Based Marketing Strategies for B2B2.1 Geofencing for Trade Shows and Conferences2.2 Localized Content Marketing2.3 Hyperlocal Paid Advertising3. Using Analytics...
As the digital landscape advances towards the complete phase-out of third-party cookies, brands and marketers are grappling with uncertainty around their future ability to reach audiences with precision. Despite years...
1. The Beginning of Martech 2. The Good Digital Transformation 3. How Martech inspires MSMEs to grow 4. Building and Thriving on Martech 4.1 Drift 4.2 HubSpot Final thoughts! In...
Could you please tell us about your background and how you entered the industry? Over the past 20+ years, I’ve been fortunate to have been exposed to various roles that...
The range of marketing tools used by the average business to collect user data is steadily growing. There are several ad solutions, CMS, and social media platforms in addition to...
Data collection and analysis have always played a large role in business. With the advancement of cloud technology and “big data,” that role is growing. Firms are switching more and...
