Despite record streaming viewership and soaring ad spend, most connected TV advertising still relies on decades-old formats – leaving billions in potential brand impact untapped. Streaming has officially surpassed traditional...
Prioritizing viewer attention and leveraging advanced analytics, advertisers can effectively drive measurable, meaningful business results through the Nexxen DSP Platforms like Philo and DIRECTV Advertising are enhancing inventory with audience insights...
Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, today announced it now supports LinkedIn Connected TV Ads as a LinkedIn Marketing Partner for Campaign Management...
