Six Reasons Why You Need an Alternative to Google Analytics
It’s official – Google is now calling time on its Universal Analytics (UA) tool. Challenges associated with EU privacy now mean that Google is sunsetting its UA in favor of...
Tag: customer acquisition
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6 Sales Pipeline Metrics That Every Business Should Track
Your business’ sales pipeline shows every stage of the customer acquisition process – from when your customers are leads to when they become your repeat clients or require after-sales support....
Marketers Say Predicting Customer Behavior is More Valuable than Winning...
Marketers Say Predicting Customer Behavior is More Valuable than Winning Lottery Numbers Here’s how marketing automation can give marketers predictive superpowers By Jason VandeBoom, Founder and CEO, ActiveCampaign For marketers,...
Context is Key: Why Marketers Need Transparency in a Post-Cookie...
Cookie-based marketing is dying, and contextual relevance is coming back into vogue. If marketers want to succeed during the transition, they’ll need transparent technology partners who can give them the...
Martech Interview with Director of Commerce Marketing, Mailchimp – Deana...
Deana Thornton from Mailchimp puts light on the growing importance of a customer-centric approach & data in marketing strategies of eCommerce & Retail businesses [siteorigin_widget class=”WP_Widget_Media_Image”][/siteorigin_widget] “The best marketing technology...
