Twilio to Acquire Segment, a leading Customer Data Platform
Twilio (NYSE: TWLO) today announced that it has entered into a definitive agreement to acquire Segment for approximately $3.2 billion in Twilio Class A common stock, on a fully diluted...
Tag: customer data platform market
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CDP Leader Treasure Data Unveils Global Partner Program
Treasure Data™ today unveiled its Global Partner Program, offering agencies, consultancies, technology service providers, independent software vendors (ISVs) and data specialists new certifications, training, and technical, marketing, and sales support for...
CDP Leader Lytics Releases Lytics Predictive Audiences
Lytics, the insights-first customer data platform (CDP) built for marketing teams, has released Lytics Predictive Audiences, a powerful tool that builds lookalike models that allows marketers to reach out to...
Oracle Helps Marketers Simplify Management & Activation of CDP
To help marketers simplify the delivery of personalized marketing programs that increase sales, improve customer satisfaction, and grow customer lifetime value, Oracle today announced a series of new innovations within...
BlueConic Wins Back-to-Back “Best Customer Data Platform” Awards
BlueConic, the world’s leading pure-play customer data platform (CDP), today announced that it has been named “Best Customer Data Platform” in the third annual MarTech Breakthrough Awards program conducted by...
Leadspace Expands Capabilities of its Leading B2B CDP
Leadspace, the leading B2B customer data platform provider, today announced details of its Summer 2020 product release. As companies focus on their data strategy for account mastering and ABM programs,...
Customer Data Platform, Leadspace Makes the 2020 Inc. 5000 List
Inc. magazine today revealed that Leadspace is ranked on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. Leadspace joins high-growth companies like Intuit,...
Pointillist Launches on the Genesys AppFoundry
Pointillist®, an award-winning provider of customer journey analytics software, today announced that it is now available on the Genesys® AppFoundry, the industry’s largest dedicated marketplace focused on customer experience solutions....
Criteo Announces Integration with CDP leader Zaius
Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, today announced a North American partnership with Zaius Inc., the Activated Customer Data Platform (CDP), to provide enhanced targeting...
Acxiom Announces Customer Data Platform Solutions & Services
Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced the launch of a comprehensive suite of customer data platform (CDP) solutions and...
