Building on its past work in growth marketing, product analytics, and data warehouse projects, with more than 850 clients, Mammoth Growth is pleased to announce the appointment of Matt Rodgers as its...
Key Findings At-A-Glance: Generative AI investments are expected to surge 25% in the coming year across functional areas. 58% of enterprise leaders actively use generative AI – with 37% using...
Steve Madden Ltd, a leading designer and marketer of fashion-forward footwear, announced today it has named media agency January Digital as its digital agency of record (AOR) in North America. January Digital will...
Today, Plus Company announces the launch of Plus AIOS, a new predictive intelligence solution that allows marketers to intelligently optimize marketing performance with a complete and continuously updated view of the customer journey...
Virtusa Corporation, a global provider of digital strategy, digital engineering, and information technology (IT) services, today announced an expansion to its service portfolio through the acquisition of Factor Creative LLC, a...
Ovative Group, a national independent media and measurement firm, is a winner of Digiday’s Technology Award for Best Marketing Analytics Platform and a finalist for Best Data Team. The Digiday Technology...
Rakuten Rewards, the leading Cash Back shopping platform and a subsidiary of internet services giant Rakuten Group, Inc., has promoted Julie Van Ullen to Chief Revenue Officer (CRO). Reporting to Rakuten...
Haus, a growth command center combining causal inference with experimentation & AI, today announced $17 million in Series A funding. The round was led by global software investor Insight Partners with participation...
Anyword, the leading generative AI solution for marketing performance, announced today the release of its integration with generative AI platforms that can assess ChatGPT-generated copy and know if it’s on-brand...
Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform....
