Applause, a world leader in testing and digital quality, announced the results of its fifth annual global survey on holiday shopping trends. The survey found that despite continuing concerns around...
Integral Ad Science, a leading global media measurement and optimization platform, announced the company has received an accredited ISO/IEC 42001 certification, making it the first measurement provider to receive ISO...
The Brandtech Group and Adobe introduce a partnership to integrate the industry-leading and commercially safe Adobe Firefly Services into Brandtech’s established generative AI marketing platform Pencil Pro, creating huge efficiencies...
AdCreative.ai, the world’s fastest-growing AI advertising platform, has launched its Agency Partnership Program to empower marketing and advertising agencies to integrate AI into their workflows. This initiative transforms agencies into leaders in...
Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production....
consumers are bombarded with ads across every channel, but many feel these messages miss the mark. A new study from Bain & Company finds 40% of consumers say the ads...
Monks, the global, purely digital, data-driven, unitary operating brand of S4Capital plc., is thrilled to announce it has achieved the AWS Generative AI Competency. This specialization recognizes Monks as an...
Messagepoint Inc. announced it has been named a Leader in the IDC MarketScape: Worldwide Intelligent Customer Communications Management 2024 Vendor Assessment (Doc #US51359124, December 2024) and the IDC MarketScape: Worldwide Automated...
51toCarbonZero (51-0), the only net-zero platform powering growth for marketing and advertising leaders, announced that it has been selected by Innovid, an independent software platform for the creation, delivery, measurement,...
Jamie Posnanski has been appointed CEO at independent global media and creative advisor, MediaSense. Posnanski, who was one of the key drivers behind Accenture Song’s disruptive rise to become the...
