As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined by disruption, uncertainty and experimentation. According to WARC data, only a...
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a partnership with GroupM, WPP’s media investment group, to deliver cohort-based modeling capabilities for advertisers. This...
Grocery TV, an in-store digital advertising network reaching 1 in 5 Americans, today announced the results of a meta analysis that showed, on average, consumer packaged goods (CPG) brands achieve...
Internet advertising revenues reached a record-high of $225 billion, increasing by 7.3% year-over-year overall (YoY) between 2022 and 2023, according to the newly released “IAB Internet Advertising Revenue Report: Full Year...
U.S. shoppers almost twice as likely to be influenced by ads served to them on retailers’ websites compared to marketplaces, Intellias’ research shows 25% are now influenced to buy products...
Seedtag, the leading contextual advertising company, has appointed Kara Ullmann as Head of Political in the US. In her new role, Kara will be responsible for establishing Seedtag’s go-to-market strategy, building key...
It’s generally accepted that the digital marketing industry made some mistakes during the 2010s, thanks mainly to its over-dependence on third-party cookies and user tracking. Broadly speaking, the creativity associated...
ID5, the market-leading identity provider for digital advertising, announced a Series B funding round of $20 million. This investment, the largest to date in the identity space, validates ID5’s key...
INEO Tech Corp. (the “Company” or “INEO“), announces the signing of new strategic partnerships with several prominent US-based advertising platforms and the setting up of Private Marketplace (PMP) deals with leading...
Admixer, a leading provider of end-to-end ad management solutions for publishers and advertisers, has updated its recently launched header bidding platform Admixer.HB+ to introduce cookieless inventory monetization and improve UI to streamline...
