Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today released its annual Industry Pulse Report. The new findings reveal that media experts are embracing artificial intelligence...
A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth in 2024,...
MidOcean Partners (“MidOcean”), a premier New York-based alternative asset manager specializing in middle-market private equity, alternative credit investments and structured equity, announced the acquisition of GSTV (the “Company”), the national...
Axis, a global programmatic platform, is excited to announce a strategic partnership with StreamKey, a leader in video ad monetization. This bilateral collaboration expands video supply opportunities for publishers and...
While search has long dominated digital advertising, its hegemony is increasingly being challenged by video, which is undergoing a renaissance within media plans. Although not a new channel, technological developments...
