Health Union, the recognized leader in condition-specific online health communities and patient engagement, is excited to announce a suite of innovative direct-to-consumer marketing product enhancements for 2025. Building on emerging...
Famesters, a leading influencer marketing agency, announces the release of their latest report “AI in Influencer Marketing Report: a 2024 Market Analysis”. The Famesters experts analyzed the data and highlighted...
Havas Lynx announced today the launch of a new global healthcare influencer offering that leverages the power of influencers to drive health outcomes and behaviour change. Havas Lynx’s Dr. Tapas Mukherjee, Medical...
A new survey commissioned by Reputation, the global leader in reputation performance management, reveals that online reviews have become one of the most influential factors in consumer decision-making, surpassing traditional sources...
Long-form creator content – whether that be long form video; live-streaming; podcasts; or even in written form – is experiencing a resurgence according to new independent research by global creator...
More than a quarter (28%) of consumers have purchased a gift based on a recommendation from a creator or influencer in the past year, according to a new study by Mavely,...
Later, a leading provider of influencer marketing and social media management solutions, announces two strategic executive appointments: Bill Kantar joins as Chief Revenue Officer, while long-time Later veteran Phoebe Maclachlan is promoted to...
LiveWorld, Inc. , a leading social-first digital agency in partnership with Sermo, a fast, frictionless physician social platform and leader in healthcare insights, announces key findings from a recent survey has...
Pearpop, the creator marketing company that enables brands to discover and activate creators for social media campaigns, launched PAIR, its new AI-powered creator review platform for brands. Influencer marketing has...
#paid, a leading influencer marketing platform, has released its 2024 Creator Ad Report, providing the latest industry benchmarks for creator licensing. The report, which is available in full for no...
