In this exclusive interview, Damian Rollison, Director of Market Insights at SOCi, discusses the latest trends and challenges in local search marketing. Before Damian Rollison became the Director of Market...
As you’d expect, consumer needs change depending on the economic climate. According to the U.S. Bureau of Labor, consumer prices have increased an average of 9.1 percent from June 2021...
Localized marketing and location-based marketing are pivotal to multi-location brands. In this episode of MarTechCube Podcast, Damian Rollison shares his expertise on locally perfected marketing and how it is a...
Are you a Multi-Location Marketers? Do you think it is essential to track local marketing ROI? SOCi has listed some essential steps to track localized marketing ROI As a multi-location...
Rob Reed from SOCi discusses why marketing is a game about challenging your assumptions to achieve continuous growth. [siteorigin_widget class=”WP_Widget_Media_Image”][/siteorigin_widget] “I’m looking for the way that gets us there...
Chad from SOCi dissects the impact of localized marketing on consumer behavior and intent anticipation along with the importance of attribution for digital marketing needs [siteorigin_widget class=”WP_Widget_Media_Image”][/siteorigin_widget] In an AI-Centric...
In March of this year, SOCi commissioned Forrester Consulting to evaluate the state of localized marketing today. This study, “The Localized Marketing Imperative: How Multi-Location Businesses Can Harness the Power of...
How many times have you said you want to improve your multi-location business’s localized marketing strategy but never get around doing it? Or, have you not yet considered how a...
In a world where we don’t currently have much control, branding is one component of an overall localized marketing strategy where you can still have true impact. Effective branding can...
