With Gen Z’s spending power increasing, Richard Hanscott, CEO of communications software provider Esendex, explains how brands can tap into this valuable group of spenders this Black Friday. If you’re...
Boost holiday success! Leverage a robust PR strategy to enhance brand visibility and drive festive marketing impact with authentic engagement and seasonal storytelling.
Integral Ad Science, a leading global media measurement and optimization platform, announced the appointment of Marc Grabowski as Chief Operating Officer (COO) and Srishti Gupta as Chief Product Officer (CPO), effective September 16, 2024....
As a fact the current landscape of the marketing realm is undergoing significant pressure to keep their clientele. Given that the cost of customer acquisition is always higher than that...
