Beyond the Brand In-Housing Hype: A Guide to What Actually...
Let’s cut to the chase—brand in-housing isn’t just some flashy trend that CMOs are chasing. It’s a fundamental shift in how brands operate (link to The Ultimate Guide to In-Housing...
Tag: martech articles
216 results found
Understanding Hyper-personalization: Its Benefits, Challenges, and Enabling Tools
Hyper-personalization is the next stage of personalization, and it leverages real-time, artificial intelligence (AI), and machine learning (ML) to provide highly relevant content, products, and customer experiences. By contrast to...
MarTech Interview with Adit Abhyankar, CEO and co-founder of Breakthrough
Adit, please share your professional background and the journey that led you to co-found Breakthrough and eventually become the CEO.I have loved tech since the dotcom boom days in San...
The Future of Online Privacy: Three Trends Shaping 2025 and...
Few topics in digital marketing today are evolving as rapidly—or carry as much weight—as online privacy. With shifting user expectations, tightening regulations, and accelerating advances in artificial intelligence (AI) and...
MarTech Interview with Priya Lakshminarayanan, Chief Product Officer at Recurly
I explore how Recurly’s Spring Product Release is helping subscription and ecommerce brands build stronger customer relationships through smarter personalization and real-time insights. Recurly Compass, our new AI-powered decision engine,...
Top 10 Local Marketing Tactics Every Business Should Know
In today’s competitive marketplace, local business marketing is more crucial than ever. Enhancing your online marketing and community presence can attract significantly more attention and clients to both bakeries and...
