Liftoff, the leading growth acceleration platform for the mobile industry, has published the findings of its 2024 App Marketer Survey, which analyzes responses from app marketing professionals across a number of...
Leading measurement and analytics company Adjust, in partnership with TikTok, today released Mastering SKAN 4: The essentials for iOS success to arm mobile marketers with the knowledge to scale SKAdNetwork (SKAN) campaigns on...
Alex, can you tell us a bit about your background and how you came to co-found Vibes? I always wanted to start a company. Back in college, my co-founder Jack...
LifeStreet, a leader in mobile marketing, announced today its latest solution to maximize return on ad spend (ROAS) for performance marketers. Nero Dynamic Creatives improves the effectiveness of in-app advertising...
Liftoff, the leading growth acceleration platform for the mobile industry, has published its 2023 Holiday Guide for E-Commerce Apps, which breaks down seasonal changes in CPI (cost per install) and CPA...
Alipay+, which provides a suite of global cross-border digital payments and marketing solutions, today announced the launch of Premier Partner Program across the world as a major innovation on destination-focused...
AppsFlyer today announced the successful completion of development of an end-to-end audience management solution utilizing Google’s Protected Audience API on Android. As momentum builds for the wider launch of Privacy Sandbox,...
Xsolla, a global video game commerce company, announced today that they are launching a partnership with YouAppi, the leading mobile marketing platform for global brands wanting to grow their business....
Entravision (NYSE: EVC) announced today that it has completed the acquisition of BCNMonetize, a leading global mobile app marketing solutions company headquartered in Barcelona. BCNMonetize provides mobile user acquisition, retention...
With businesses under increased pressure to maximize marketing efficiencies, mobile marketing analytics suite Adjust today unveiled Pulse, a monitoring and alerting solution that empowers marketers with essential insights to know when to optimize...
