Impact, the global leader in partnership automation, announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programs for brands at scale. This acquisition, the...
Alteryx, Inc. (NYSE: AYX), a leader in analytic process automation (APA™) that automates analytics, data science and processes to accelerate business outcomes, today announced its annual conference, Inspire, will take place...
Vidora, the leading No-Code Machine Learning Platform for marketing, today announced the general availability of Uplift Modeling within its flagship product, Cortex. The launch enables any marketing or product team...
DeepIntent, the leading healthcare marketing technology company built purposefully to influence patient health and business outcomes, today announced DeepIntent Outcomes, which dramatically improves script lift attributed to digital advertising through the...
Nielsen (NYSE: NLSN) today released its Annual Marketing Report: The Era of Adaptation. The report delves into how marketers are revamping their strategies after facing and mitigating the disruption caused by the...
Tinuiti, the largest independent performance marketing firm across the Triopoly of Google, Facebook, and Amazon, today announced the addition of three industry visionaries to its board—Kevin Mayer, former chairman of...
This week, YouAppi, a leading performance-based mobile app marketing platform for the world’s largest app publishers and brands, was named among AppsFlyer’s Top Remarketing Companies in North America alongside companies such as...
yellowHEAD, the AI-powered performance marketing company, announced today that its proprietary creative insights platform, Alison, has been named “Data Solution of the Year, Marketing” in the 2021 Data Breakthrough Awards....
GeistM, the leading performance marketing platform transforming how brands acquire customers, today announced Lisa LaCour will join the company’s leadership team as Head of Communications. LaCour will leverage her vast experience in...
Adverity, a leading marketing data intelligence platform, has once again been named as a top-five category leader in ETL Tools and Data Visualization Software in the G2 Spring 2021 Report....
