BounceX, a SaaS technology built for performance marketers, announced today it is changing its name to Wunderkind on March 18, 2020. The name change is part of a larger up-branding initiative...
CROSSMARK, a leading sales and marketing services agency, this week hosts its first major thought leadership summit – the Smarter Growth Summit – in Bentonville, Arkansas, to offer a new growth...
The new brand, grounded in the principles of collaboration, technology, and results, reinforces the company’s commitment to empowering marketers to achieve exceptional results through innovation in performance marketing. SARASOTA, Fla. Clickbooth.com...
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced today the availability of D&B Buyer Intent, which enables B2B marketing and sales teams to unmask...
ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced the addition of two new independent directors: Smartsheet CEO Mark Mader and RingCentral CFO Mitesh Dhruv martech news. “Mark...
AppsFlyer, the global attribution leader, today announced its role as the sole presenting sponsor of Mobile Apps Unlocked (MAU) 2020, the leading mobile acquisition and retention summit martech news. “On...
ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced a new, more robust, strategic initiative around Artificial Intelligence (AI) and machine learning within its platform in order to...
Alight Analytics has paved a new way in the world of marketing analytics with a suite of outcome-focused reporting solutions that deliver a turnkey way to analyze marketing performance. Each solution...
AppsFlyer, the global leader in mobile attribution, today published its ‘Global App Install Ad Spend’ three-year projection, which anticipates continued robust growth in spend from $57.8 billion last year to...
Merkle, a leading technology-enabled, data-driven performance marketing company, today announced the launch of Merkury, Merkle’s identity resolution and data platform designed to power the creation of first-party, “private identity graphs” for...
