Anyword, the leading generative AI solution for marketing performance, announced today the release of its integration with generative AI platforms that can assess ChatGPT-generated copy and know if it’s on-brand...
Marketing analytics software is the driving force behind data-driven decision-making in the marketing arena. It empowers businesses to analyze, measure, and optimize their marketing efforts, enabling them to make smarter...
Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform....
Uptempo, a leader in enterprise marketing operations software, today announced the appointment of Eric Grunden as its new Chief Customer Officer. In Eric Grunden’s new role, he will be responsible for driving customer-centric initiatives...
Birdseye, the all-in-one marketing analytics system for Shopify brands, today announced a $500,000 pre-seed investment from Drive Capital. The investment will enable Birdseye to expand its core engineering team and continue...
Ovative Group, a media, consulting, and measurement firm that helps change makers drive measurable marketing performance, announced today that it has opened an office location in Chicago. Founded in 2009 and...
Daasity, the comprehensive, customizable, and extensible ELT+ data solution built for omnichannel consumer brands, today announced its expanded attribution functionality that gives merchants deeper insight into how their marketing tactics...
Tomi.ai, a leader in artificial intelligence (AI)-based marketing analytics technology, announced today it has been awarded a patent for its website visitor and lead scoring platform powered by machine learning...
Shift Paradigm, a dynamic marketing performance firm dedicated to helping organizations align people, processes and technology around growth, today announced that they were named number 123 in Inc. magazine’s fourth annual Inc....
Channel99, a leading B2B marketing performance solutions provider, today announced that Peter Thompson has joined the company as Chief Technology Officer. In this role, Thompson will lead all aspects of Channel99’s technology...
