The “Global Programmatic Advertising Market – Analysis By Auction Type, Display Type, By Region, By Country (2022 Edition): Market Insights and Forecast with Impact of COVID-19 (2022-2027)” report has been added to ResearchAndMarkets.com’s offering....
Cooler Screens, which is creating the world’s largest in-store digital media platform, unveils a partnership with Place Exchange for programmatic ad buying opportunities of in-store media for omnichannel ad campaigns....
Healthcare industry sees 61% increase in impressions from digital audio advertisements, finding them 120% more effective than digital display At today’s Veeva Commercial Summit, Veeva Systems (NYSE: VEEV) released new findings about the diversification...
The Local Media Consortium, a strategic alliance of local media companies, today announced that it has extended its partnership with Google. This builds on an ongoing partnership that delivers LMC...
“Our team continued to execute well in the first quarter, and our strong momentum with customers translated to an acceleration in growth of advertiser spend on our platform, which increased...
As data-driven marketing is in full gear, data-driven advertising has just come to light in the last few years. With Google’s announcement to make Chrome cookieless by 2023, the focus...
Privacy-safe solution’s performance on par with cookie-based Dstillery, the custom audience solutions company, today announced its new programmatic advertising solution, ID-free Custom AI. This revolutionary targeting technology, powered by artificial...
The alliance will enable Xandr Invest advertisers to programmatically purchase digital out of home (DOOH) inventory on a global scale via the Hivestack Supply Side Platform (SSP) Hivestack, the world’s...
Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that it has integrated with Mediaocean, a leading global omnichannel advertising platform, delivering a transparent end-to-end media planning and...
Capabilities enable advertisers to double reach of their targeted audiences compared to other digital onboarding solutions Simpli.fi, the advertising automation platform for agencies, brands, and media companies, today announced enhancements to...
