2025: The Comeback of Phone Call Marketing
Phone marketing has had its ups and downs. The highly desirable phone call has suffered in recent years at the hands of fraudsters intent on stealing consumers’ money and identity....
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The Cyphers Agency Hires Emily Singh As Digital Marketing Coordinator
The Cyphers Agency, a full-service creative marketing firm specializing in strategy and brand development, continues to grow by adding Emily Singh as its Digital Marketing Coordinator. In her new role, Emily will...
AI Becomes Standard in Agency Workflows, with Near Full Industry...
Basis Technologies, the industry’s leading advertising automation platform, announced annual survey results revealing AI is almost at full industry adoption, with 98% of agencies leveraging the technology in their workflows....
From Web2 to Web3: What Marketers Need to Know in...
The 21st century digital marketing is undergoing a seismic shift from Web2 to Web3. As the Internet becomes more decentralized and blockchain technology takes center stage, a voluntary concept is...
Digital-First Marketing Playbook: Leveraging AI, Data, and Automation for Superior...
Table of Contents1. AI and Data Integration: Building a Foundation for Data-Driven Personalization1.1 Creating a Unified Data Strategy Across Channels1.2 Predictive Analytics: Anticipating Customer Needs2. Automating the Customer Journey: Streamlining...
Five Strategies for Building an Effective B2B Referral Program
Table of Contents Introduction 1. Arrange your Strategy and Objectives 2. Specifying the Right B2B Referral Partners 3. Find the B2B Referral Program Incentives 4. Asking for B2B Referrals 5....
AI in PR: Navigating the New Frontier of Public Opinion
Master AI in PR for ethical brand strategies, balancing tech innovation with public trust and transparency in an evolving media landscape.
Rethinking Social Media Strategies: Why Traditional Channels Aren’t Cutting It...
Today, social media feeds are full of ads, sponsored posts, and videos from influencers promoting the latest finds. The amount of content in feeds is increasing, to more than what...
Five Exciting B2B Healthcare Marketing Trends for 2024
Learn how B2B healthcare marketing trends are reshaping the healthcare sector in this digital era.
MarTech Interview with James White, General Manager at Total Expert
Could you please tell us about your background and how you entered the industry? Over the past 20+ years, I’ve been fortunate to have been exposed to various roles that...
