Ketch, a Data Permissioning Platform for privacy operations and data mobilization, today announced the general availability launch of its No-Code Rights Automation product, designed to make it easy for non-technical teams to...
Rival Technologies, the world leader in insight communities and conversational research, today announced the launch of Rival Labs. As a new division, the Lab will drive innovation through rapid experimentation on...
Tatari, a leading platform for buying and measuring advertising across convergent TV (linear, streaming and online video) introduced its AI-Enabled Planning Engine. This groundbreaking tool enables advertisers to create media plans...
Upwave, the leading analytics platform for brand advertising, announces today that Josh Chasin has joined its advisor program. This strategic addition marks a continued step in Upwave’s ongoing mission to...
Blis announced today the rollout of its new patent-pending omnichannel measurement solution, Smart Holdout Groups. Developed to address the complexities in today’s traditional campaign measurement, Smart Holdout Groups represents the...
VideoAmp, a leading media measurement company revolutionizing advertising, announced an industry-first strategic collaboration with Snap Inc. The social technology platform will integrate its first-party data, video, and augmented reality (AR) inventory...
Nielsen, the global leader in audience measurement, data and analytics, announced that Akhil Parekh will join Nielsen as its Chief Solutions Officer of Digital Product. In this newly created role, Akhil will...
Real Juice Media (RJM) announces the launch of its audience-curated lifestyle personas, developed in partnership with LoopMe’s AMP Audience & Measurement Platform. RJM’s personas reflect women-led lifestyles, offering brands proprietary...
MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, officially announced a key partnership with iSpot.tv, the cross-platform TV measurement company. iSpot.tv is MobileFuse’s preferred measurement solution; its Unified...
Data Axle, a leading provider of data, data-driven marketing, and real-time intelligence solutions, announced it is accelerating Generative AI (GenAI) activation for clients with its industry-leading, AI-ready data, multi-touch attribution,...
