Dynata, the trusted source for reliable and accurate first-party insights, announced the expansion of its AI-driven data quality solution, QualityScore™, with new features and broader accessibility. Previously available exclusively to...
Zeta Global, the AI marketing cloud, unveiled ‘Zeta Answers,’ an AI-powered intelligence framework that automates complex tasks by turning marketing insights into answers, answers into actions, and actions into outcomes....
In anticipation of Cannes Lions, where the creative industry’s best work takes center stage, Zappi, the leading consumer insights platform, released its third annual State of Creative Effectiveness report with insights from VaynerMedia, a...
Sage Growth Partners (SGP), a healthcare growth strategy and marketing firm, has announced its selection as the communications and marketing agency partner for Valer. Valer’s technology simplifies and speeds prior authorization by automating...
Marketing is one of the most critical components of business success, yet many entrepreneurs struggle to determine what strategies and tools will have the most impact. To address this challenge, SCORE –...
MGID, the global advertising platform, has announced a new partnership with Digiseg, a privacy-focused data provider, to integrate household-based targeting into MGID’s platform. The collaboration enables advertisers in the US,...
Comscore, a global leader in measuring and analyzing consumer behavior, announced the addition of consumer AI tool usage data to its industry-leading suite of reporting. This new data set captures...
HG Insights, the provider of AI-powered, go-to-market insights to 90% of Fortune 500 tech companies, announced the development of HG Revenue Growth Intelligence Fabric. This provides a new unified, comprehensive...
Transmission, the largest global independent B2B marketing agency, announced the launch of its newest marketing capability, Brand Storytelling. The capability was created to address an anticipated shift in B2B audience...
AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow, announced the launch of its Connected TV (CTV) offering. This offering expands AdRoll’s full-funnel, multi-channel capabilities to help...
