How Smarter Personalization Drives Growth
Consumers have come to expect a certain level of personalization when shopping, presenting a major opportunity for marketers. Studies have shown that 80% of consumers are more likely to make...
Tag: third-party data
5 results found
OpenAP unveils Open Identity
New technology moves the industry beyond siloed identity to unlock interoperability at scale across publisher and buyside identity solutions, internet service providers (ISP) and third-party data sets Creates consistency and...
Adeptia Reports YOY Double-Digit Growth With Data Automation Demand
Adeptia, the intelligent data automation company that helps enterprises manage first-mile data at scale to power smarter business operations, announced significant growth and acceleration with double-digit annual growth since 2021...
MarTech Interview with Luiz Felipe Barros, Global CMO at Channel...
Luiz, you’ve had a remarkable career leading up to your role as Global CMO at Channel Factory. Can you share some highlights of your professional journey and what brought you...
MarTech Interview with Karl Van Buren, Co-Founder & CEO at...
Karl, as a highly enthusiastic and experienced marketer, could you share with our readers about your career journey and expertise that led you to co-found Audyence and also your role...