Immersive mobile game advertising pioneer Sayollo and anti-fraud innovator Protected Media are announcing a first of its kind collaboration to turn immersive in-game advertising into a fraud-free space. By implementing...
Oracle today announced the discovery of “StreamScam,” the largest known connected television (CTV) ad fraud operation exposed ever. The StreamScam operation exploited flaws in CTV ad serving technology to fool advertisers...
Nano Interactive, the leading advertising technology platform specializing in live intent targeting, today announces the launch of its Consumer Intent Score (CIS). CIS offers brands a privacy-first advertising solution that...
Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the appointment of Harry Dewhirst as the first member of its Advisory Board. Dewhirst, who co-founded...
Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced today that the 2021 IAB NewFronts will provide buyers and sellers a holistic video...
Nativo, the most advanced content technology platform for advertising, today announced a partnership with LiveRampⓇ (NYSE: RAMP), the leading data connectivity platform, to deliver people-based addressability across the open web. Nativo offers advertisers...
LoopMe, the leading outcomes-based digital advertising platform, has launched an AI Outcomes Guarantee solution that offers an exclusive market-first guarantee on a suite of brand lift key performance indicators (KPIs)....
MediaMath, acclaimed independent advertising technology company for leading brands and agencies, today announced global availability of the SOURCE digital media ecosystem, delivering upon the promise it made one year ago...
Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced Brendan McCarthy as Chief Marketing Officer. McCarthy will lead the marketing and communications teams across Criteo’s global...
Adweek, a leading source of news and insights for the advertising and brand marketing ecosystem, today announced the appointment of Antonio Lucio to its Board of Directors. Mr. Lucio is...
