Mediaocean, the mission-critical platform for omnichannel advertising, today announced an additional MRC accreditation for unified metrics spanning ad serving and verification across channels. Flashtalking is now the only independent ad...
Ryff, a tech startup leading the charge in virtual product placement, today announced it will pilot its technology with Comcast after emerging as the top startup from the 2022 LIFToff...
Spectrum Reach, the advertising sales business of Charter Communications, Inc., (NASDAQ: CHTR), and video startup Waymark, today introduced a first-of-its-kind AI-powered platform that allows businesses to produce high-quality TV commercials...
GumGum, a contextual-first, global digital advertising platform, today announced an important milestone in that it has achieved an additional accreditation by the Media Rating Council (MRC) for measurement of content-level classification...
MatchCraft, a leading provider of digital advertising solutions, is proud to announce the launch of its newest feature, YouTube Video Ads. With this innovative addition, resellers and agencies can now...
Grocery TV today announced its acquisition of Mediaworks Advertising Solutions, a digital out-of-home (DOOH) network with sanitizer dispensers located in supermarkets across the U.S.— including Schnucks, Cub, and Lunds & Byerlys. Terms of the deal...
Mirriad, the leading in-content advertising company and 2022 AdExchanger Winner for Most Innovative TV Advertising Technology Award, today announced that Maria Teresa Hernandez is the Head of Multicultural Marketplace &...
Consumer brain feedback from 5,000 devices will optimize online campaigns GlassView, the world’s largest independent video advertising distribution and performance platform, is making a strategic investment in brain health startup Cogwear to...
Nowadays, marketers are using short visual content to attract consumers. But the key to advertising lies in consistency and more engaging video content. Video advertisements are done through various digital...
New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok. “Advertisers are beginning to move away from...
