For most businesses, their website has become the center of your content marketing as you keep updating it with new content. You work very hard and prepare great content and post it on your site. You promote that content on your social media and make sure that the content is well optimized for search engines, still, you don’t see views and subscribers what you were expecting.
If it is a consolidation, you should understand that getting traffic is actually a common problem for most marketers. There are many ways to break the stagnancy and get those numbers up, but content syndication stands out from all of them.
So, Let’s first learn what exactly content syndication is?
Content syndication is when web-based content is re-published by the third party website. Any type of digital content such as blogs, articles, videos, infographics, etc. can be syndicated. Consider it as a type of barter system where the third-party websites get free relevant content and content creators get free exposure and publicity and also a backlink, which in turn boosts the organic traffic of the content creators site.
How did content syndication come in relevance?
One of the important reasons why content syndication is considered effective in content marketing because it ends stagnancy in traffic I would like to explain this with a real-time example of Anna Crowel, Assistant Editor of Search Engine Journal. She experimented with
syndicating her Search Engine Journal (SEJ) posts on LinkedIn and Medium for a month. This strategy resulted in a 34% increase in page views on the original post on SEJ. Shares, comments, and reads correspondingly rose.
Anna’s experiment clearly shows why content syndication is becoming a significant part of the digital marketing strategy. Content syndication also helps in creating a steady online presence, boosting page & site traffic, improving lead generation, and increasing brand authority.
As we have learned about the relevance and importance of content syndication, now let us have a look at the ultimate hacks.
What are the Ultimate hacks to content syndication?
If your brand has excellent content but very limited reach and traffic, then content syndication is a method that can help you in enhancing your reach as well as traffic.
To start in an effective manner, let’s see the hacks to content syndication.
Co-marketing is when two organizations cooperate on a project for mutual advantages.
You’ll need to recognize companies selling to similar customers to you to find a relevant and niche co-marketing partner.
Remember this doesn’t mean you have to work with your competitors. A rule of thumb says that you shouldn’t co-market with companies you are competing for the same keywords as you in organic search.
Here are some popular ways of co-marketing:
- Co-authoring a whitepaper that both organizations share with their audience.
- Co-hosting a webinar on relevant pain points of your customers have.
- Hosting an event that your ideal customers will want to join
Social Media Marketing
You should be promoting your content all through your company accounts, but you should also be trying to secure shares from other popular accounts with relevant audiences.
This goes inseparably with co-marketing as your partner company will likely be sharing your content on their social media channels.
There are tons of benefits of guest blogging. You will see SEO benefits from getting new backlinks, and your content will get a place in front of the relevant audience.
Before submitting guest articles, make sure that the sites you are posting on are read by the audience similar to your ideal customers, otherwise, you are just wasting your time.
Integrating Outbound efforts with intent data
Intent data is the best way to recognize warn sales leads. It helps you in understanding who is looking at your website and at what content they are looking at. Intent data identify topics on which your prospects are researching, is it relevant to your company, empowering you to reach out at a perfect time.
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ABOUT THE AUTHOR
Aashish is currently a Content writer at Martech Cube. He is an enthusiastic and avid writer. His key region of interests include covering different aspects of technology and mixing them up with layman ideologies to pan out an interesting take. His main area of interests range from medical journals to marketing arena.