V12, a leading marketing provider of customer acquisition solutions, announced a strategic partnership with King Fish, a digital and content management marketing agency. The partnership leverages V12’s marketing data and technology solutions and King Fish Media’s suite of content execution services to provide brands with enhanced, end-to-end customer acquisition solutions.
“Consumers today have increasingly high expectations when it comes to brand interactions, and marketers are challenged to keep pace and deliver personalized experiences, often with limited time and resources,” said Andy Frawley, CEO of V12. “To better serve marketers’ needs for easy-to-use, end-to-end solutions, the V12 team has developed a truly unique suite of offerings to complement our first-party data management, third-party data and mobile location solutions. We’re thrilled to partner with King Fish to bring more robust end-to-end marketing solutions to our clients.”
As part of its customer acquisition program offering, V12 recently launched V12 Velocity, a Customer Data Platform solution offering two options including a quick-start acquisition program and a full-access bundle to acquire, retain and upsell in-market shoppers.
According to Cam Brown, CEO of King Fish, “Through our work with V12, we have seen the impact of combining marketing programs with powerful data to fuel those programs. It has been a priority of ours to link King Fish with a top-of-market data and technology company, and via this alliance, we have created the best of both worlds. King Fishtakes great pride in developing meaningful, impactful content and recently received three awards at the 2018 Davey Awards for our work with Nuance Healthcare, Keurig Dr Pepper and New York Life. We expect our collaboration with V12 to strengthen the results of our clients in terms of higher ROI and greater conversions.”
V12’s new breed of marketing blends data, technology and analytics to power customer acquisition and drive accelerated results. Our solutions bridge the right data across channels to power right-time omnichannel engagement when, where and how a brand’s customers and prospects prefer.
About King Fish Media
The company develops integrated campaigns that create an emotional connection between clients and their customers and prospects. Each program is designed to deliver measurable results based on real-world marketing objectives. To effectively deliver branded content, King Fish helps clients Own Their Media Channel® by strategically creating media platforms including branded editorial content, websites, social media campaigns, eBooks, white papers, infographics and online video, as well as live and virtual events.