ABCS Insights today announced its designation by Vistar Media as an approved measurement partner, reinforcing both companies’ commitment to advancing transparency and performance accountability in the digital out-of-home (DOOH) space. Through this partnership, ABCS Insights will empower Vistar Media clients to quantify the retail and e-commerce sales impact of their DOOH advertising campaigns across CPG and non-CPG categories.
Brands seeking to connect upper- and mid-funnel DOOH exposure to in-store and online purchase behavior can now measure incremental sales lift through ABCS’s time-proven experimental design. Key performance drivers—including household penetration, purchase occasions, and sales per buying occasion—will be captured, revealing the catalysts behind campaign success.
ABCS Insights fuses geolocation technology with access to the location data of 70 million panelists, mobile device IDs, and item-level sales data from a 23-million-member receipt panel to uncover how DOOH exposure influences consumer purchasing. By linking exposed devices to time-stamped purchase data, ABCS isolates the incremental sales lift driven by each campaign.
“With Vistar Media’s market-leading programmatic DOOH solutions, we’re bringing a new level of rigor to how out-of-home exposure connects to real-world sales,” said Jerome Shimizu, Founder and CEO of ABCS Insights. “By combining Vistar’s powerful activation capabilities with ABCS’s proven expertise in quantifying OOH sales lift, we’re delivering a measurement solution unmatched in the industry.”
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