Marketing Automation

Zoho Set to Expand in Africa, to Help Businesses With Digital Transformation

The company increases investment in the region, brings its revolutionary offering Zoho One to the local businesses
Email Marketing, CloudComputing, Customer Experience,

Today, the leading global cloud business software provider, Zoho, announced its plans to expand its footprints in the region in order to help African businesses in their digital transformation journey. The announcement was made on the sidelines of its first African user conference, Zoholics: South Africa, hosted in the city.

“We have noticed a significant rise in the number of customers in South Africa and other African countries. Businesses here are adopting cloud technology as a way to catapult their digital growth,” said Hyther Nizam, President MEA, Zoho Corp. “We are increasing our regional partner network for better supporting our customers here and reaching out to local businesses. We are also expanding our presence by conducting and participating in more events.”

The Operating System for Business
Zoho’s product portfolio consists of more than 45 apps in nearly every major business category, including sales, marketing, customer experience and support, finance and back office operations, and an array of productivity and collaboration tools. Its most revolutionary offering is Zoho One, a single platform comprising 45+ products built on one technology stack that can run an entire business in the cloud, making it the operating system for business. Zoho One is lucratively priced at USD30 per employee/per month.

“South Africa is quite high on cloud literacy. Unlike some of the other markets facing challenges with moving away from legacy systems and adopting cloud, South African businesses are already taking advantage of the cloud technology,” said Ali Shabdar, Business Development Director, MEA, Zoho Corp. “Even as the other parts of the world are inching away from multiple best-of-the-breed software towards pre-integrated suite of products, local businesses here are already choosing suites, thereby significantly lowering their IT costs and minimizing integration problems. This is why Zoho One, which goes one step further by creating a platform for running the whole business, is seeing rapid adoption in the country.”

Customer Statement
Giltedge, an award-winning travel company based out of Cape Town, has been using Zoho since 2015. Julien Perreard, Head of Digital at Giltedge, said: “Earlier, we had no consistent, standardized way to collect and handle travel inquiries and we struggled with our large database of clients. We also faced the problem of blending data from different sources to build a cohesive report. We initially started using Zoho CRM, and then Zoho Analytics. We noticed that data extraction was significantly faster, helping our management quickly make sense of the business metrics and act on them. We also liked Zoho’s integration, customization and the ability to streamline all our workflow processes. We started using more Zoho products, eventually moving to Zoho One. Zoho has allowed us to centralize our CRM, social media scheduling and data analysis activities under one roof. It meets the needs of our digital marketing and travel advisor team, is easy to use, nicely designed, and requires very little training.”

About Zoho
Zoho is the operating system for business—a single online platform capable of running an entire business. With 45+ apps in nearly every major business category, including sales, marketing, customer support, accounting and back office operations, and an array of productivity and collaboration tools, Zoho is one of the world’s most prolific software companies.

Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products. More than 45 million users around the world, across hundreds of thousands of companies, rely on Zoho every day to run their businesses, including Zoho itself. Zoho Corporation is privately held and profitable with more than 7,000 employees. Zoho is headquartered in Austin, Texas with international headquarters in Chennai, India. Additional offices are in Pleasanton, California (U.S.); Renigunta, India; Tenkasi, India; Yokohama, Japan; Beijing, China; Singapore; Queretaro, Mexico; Byron Bay, Australia; Utrecht, Netherlands; and Dubai, United Arab Emirates. For more information, please visit

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