In a $185 billion U.S. apparel e-commerce industry saturated with choice and friction, Alta is crafting a brand new AI-native shopping experience by empowering shoppers with a personalized styling companion.
Alta announced today it has raised $11 million in seed funding to build the next generation of personal shopping and styling—powered by AI.
The round was led by Menlo Ventures with participation from Aglaé Ventures (an investment firm backed by the Arnault family), Benchstrength Ventures, Conviction, Phenomenal Ventures, and a notable group of celebrity stylists, consumer tech founders, and AI experts, including Tony Xu, Karlie Kloss, Jasmine Tookes, Meredith Koop, Keltie Knight, Gabriel Whaley, Zita D’Hauteville, Kelvin Beachum Jr., Amjad Masad, Jenny Fleiss, and Manish Chandra. Menlo Ventures Partner Amy Wu is joining the board.
Alta’s core product is an AI stylist and personal shopper that creates shopping and outfit recommendations based on a user’s closet, lifestyle, budget, occasion, and weather. The app leverages over a dozen proprietary multimodal generative AI models, all trained in-house on fashion data. In addition to personalized outfit curations and shopping suggestions, users can try-on recommended outfits on their virtual avatar—including mixing and matching shoppable items with their own closet items. Alta’s virtual dressing room offers users an immersive and novel retail experience.
“We built Alta to make personal style effortless and fun—with an AI that truly understands you,” said founder Jenny Wang. More recently, the Council of Fashion Designers of America (the CFDA) announced a partnership with Alta.
“For years, personalized styling was a luxury reserved for the rarest occasions. Alta is breaking that mold with AI models that can decode fashion and understand personal taste at scale,” said Amy Wu, Partner at Menlo Ventures. “We were looking to work with a founder who could bridge deep technical expertise with an intuitive grasp of fashion and consumer behavior. Jenny Wang is exactly that. We’re thrilled to back her and join Alta’s journey to reimagine how people shop and dress.”
Alta’s mission is simple: to help everyone look and feel their best. The funding will accelerate Alta’s product development, expand its AI capabilities, and grow its team across engineering and operations.
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