Bloomreach, the agentic platform for personalization, today announced the opening of a new data center in Australia, serving both Australia and New Zealand (ANZ). Part of the company’s continued investment in the region, this data center will allow Bloomreach to scale its personalization capabilities to a growing number of ANZ customers while also supporting high levels of performance, security, and compliance.
As the demand for real-time, personalized customer journeys continues to grow, local infrastructure becomes essential for balancing performance and security. The new ANZ data center enables brands to host customer data locally in Australia — supporting regional data compliance, reducing latency, and enabling faster, more responsive engagement.
“With this data center, our customers in ANZ can build powerful, personalized experiences for every consumer — while still prioritizing speed and security,” said Raj De Datta, co-founder and CEO, Bloomreach. “It’s a crucial step in empowering businesses to scale personalization autonomously and responsibly.”
This move reflects Bloomreach’s continued commitment to the ANZ market, where the company supports a growing community of innovative brands including Woolworths, Accent Group, and Barbeques Galore. These businesses rely on Bloomreach to deliver seamless experiences that build trust, deepen engagement, and drive revenue.
“By investing in local infrastructure, Bloomreach is helping to enhance performance and strengthening our partnership with ANZ enterprises,” said Kris Fagan, Vice President, APAC, Bloomreach. “We’re excited to help more regional brands turn data into growth, loyalty, and measurable impact.”
The ANZ data center expands Bloomreach’s global infrastructure, which supports over 1,400 brands worldwide across sectors like retail, financial services, hospitality, and gaming. It also strengthens the company’s core value proposition — empowering businesses with agentic, autonomous personalization across every customer touchpoint.
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